Started by a Couple of Skiers Who Imagined Better Gear for the Mountains

Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives and friends since college, couldn’t find a pair of ski pants that held up in the backcountry. The gear they were using was either built for mountaineering, which meant it was lightweight and breathable but didn’t fit right and lacked style, or it was made for ski resorts, so it looked good but fell apart after a season.

They figured, why not build ski clothes that could do it all? At the time, both Greg and Dan fancied themselves respectable telemark skiers. A French girl on the mountain saw them and seemed to agree yelling , “You don’t ski fast—you fly low.” With that, Flylow was officially born.

Our first products debuted in 2005—the super—tough Cactus Pant and the aptly named Black Coat (which, yes, came in just one color). A core following of skiers immediately adopted and evangelized the brand for its sensible, no-nonsense approach to quality, reliable gear. With their input, Greg and Dan continued to tinker and refine products built around the sports they loved, first skiing, but also aprés skiing. Then in 2016 they introduced a whole slew of spring gear for mountain biking, wakesurfing, camping, backyard BBQ’ing and campfire bullshitting.

In the years since that fateful French girl, Dan has locked down his heels while Greg still rides free heel, free mind. But they both still independently own and operate the company in much the same spirit as its founding: Make good gear that works for the fun stuff they (and their friends) like to do. In the process, the Flylow family has grown. Now spread across Denver, Jackson, and Lake Tahoe, we continue to build award-winning men’s and women’s outerwear, clothing and accessories for four seasons of our favorite mountain pursuits.

Special thanks to all of our sponsors!