Hoffmann is the owner/operator of Ski Boot Fitting of Vail and Beaver Creek, Colorado which operates out of Vail Sports locations at each resort. He is a veteran Masterfit University instructor, former board-certified Pedorthist, a long-time boot tester and former PSIA level III Alpine instructor. Don't mistake the faraway look in his eye for a hippy glaze-over. More likely he’s just visualizing his summer in Cape Hatteras, NC which he spends kiteboarding, windsurfing, surfing and fishing where he has a commercial captain’s license. This season marks his 40th year in the snowsports industry.