Atomic Hawx Prime 100 W

Model Year
All-Mountain Traditional
Last Width
Flex Index
Price (MSRP)

The Gist

Fits so many different feet and legs and suits many different skiing styles—the Hawx Prime 100 W sets the bar high for medium-width versatility.


Medium to wider feet and thicker legs did best in the Hawx Prime (Prime is new name indicating medium width in the Hawx line) but the well-padded Thinsulate liner did a great job of cradling lower volume foot and leg shapes. Some testers felt a lack of anatomical shape at the forefoot (flat and tight against bunions) and wanted to fire up the oven for a Memory Fit shell test, which some did to an improved fit at that location after five minutes cook time, two minutes molding and two minutes cool-down.


Testers love the feel of the lower boot on the snow—the legendary Hawx flex sole still impresses with how it bends to match the arc of the ski and tap into a deep and lively feel from turn-to-turn. The upper cuff was a little lacking in power at times for some testers on hard snow but for an all-mountain SUV with auto-pilot predictability they were okay with some minor on-piste performance compromises.

Cool Features

In addition to Memory Fit as a shape shifting element, the Power Shift feature allows for three-position forward lean tweaks and a hard or soft flex setting.

Sizes (MP) 
22.5, 23.5—26.5, 27.5
Hike Mode 
Boot width profile 
Also in this Collection 
Hawx 90 W $475, Hawx 80 W $350


  • “With forward lean, flex and lateral cuff adjustments you are guaranteed to find the sweet spot.” -- Emily Poore
  • “Great for a woman who is fairly aggressive and has a wider foot.” -- Julia Carr
  • “Strong, confident steering for all-mountain performance.” -- Emma Christensen
  • “Sophisticated handling for all day performance—well executed design.” -- Kristina "Rev" Revello
  • “Instills confidence when powering through mung like a diesel truck!” -- Megen Johnson


  • “Requires a lot of input to get it to quicken its pace.” -- Julia Carr
  • “Not as responsive as others in the group.” -- Lee Ann Ross

This boot available at...

Mammoth Lakes, CA
Ludlow, VT
Glenmont, NY
Chicago, IL
Plymouth, MI
Morris Plains, NJ

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